We here at Temperature Technology have realised we may be in a similar position that Apple found itself 15 years ago. We have innovated our products in such a way that 1. we have difficulty explaining it succinctly and tersely and 2. exciting our customers with our innovation.
Our innovation was done in collaboration with a local company to fit their needs but we realised how cool it was and that it would be good for so many others.
Do others have any experience or ideas in explaining innovation to customers or the marketplace?
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