Motivation

As an interstater I am too not privy too what caused this organisation to be looked at, I could see that the focus had been lost a little, but size should surely have been a benefit ??

Each person of course will have there own view. But it needs to be made clear that people have worked within TIA of a considerable time to raise the profile of Electronics within the TIA and outside of it. And that work continues both in Eida and TIA.

I think the time has gone when companies could be neatly pidgeon holed. Is Google a media company or publisher or cloud data company or operating system developer? So I think it is inevitable that companies will work with multiple associations?

When I attended the SA trade delegation to Shandong it was clear that the companies that benefited most were part of group and that group had a focussed industry association.

The overall perception is that the electronics industry did not have any representation. True or not it is the perception that matters.

But its up to the industry to do it. Forget hand outs and association politics the members have to have an energy and passion for it. Ironically that passion and pride is reinforced by the profile and perception of the industry.

EIDA to me is a focal point for that passion that is unhindered by other imperetives.

I think it is clear EIDA will work with many other associations. Water – biotech – TIA – AIG – Business SA. SMT Assoc. Embedded Systems user Group. And that is just in Australia.

My company is also a member of TIA.